Put all important pages in the menu It seems logical, but it doesn’t happen all the time. In many cases, in the menu we have generic pages (about us, contact, company values, etc.…) and less pages that are really the target of users’ searches. But there is a limit: if you have many pages, you can NOT put them all in the menu. So prioritize. Approach this seo technique as follows: think WHAT are the most important searches you are trying to attract to the site. Select for each search ONE page, make it high content (preferably over 2000 words) and put it in the menu. Even if it seems like a lot, you only have to do it once for every important search. You will make sure that the pages that need to bring you the most traffic are easily accessible and very visible in your site. In time, they will gain a lot of authority and attract more traffic to you. This technique is related to the efficient optimization of a site. If you are interested in more, see here an article on this topic.
SEO techniques for online stores (e-commerce)
Make your categories VERY well segmented and with a tree-like structure. All online stores face similar problems when optimizing for Google – TAKE A LOT OF TIME to write unique text for all products. In addition, many products have a relatively short shelf life – after a while, the stock disappears and you have to take it out again. For this reason, online stores are not optimized at the product level, but at the category level. The water passes, the stones remain. Or, the products pass, the categories remain. The categories are much smaller, so it is feasible to write text for them. In addition, over time, the categories gain authority and seniority and retain their relevance. Google sees that most people who search for product x fall into the product category x and find what they want. So you learn to send people there. Trust is gained over time and this is not possible with product pages that have a short life span.
Advertise your articles and purchase backlinks from fiverr
Advertise your articles, products or services on your site I know – it sounds a little crazy and I have to detail. By advertising I refer mainly to two things: • Link on certain words to services and related articles • Photo or text boxes (as an advertisement) for services, products or related items As an example, all the extra texts included in this article. Plus internal links. This has become an increasingly important factor in recent years. That’s because Google is trying to see which site offered the most value to users. In essence, the more time you spend on a site, the more you find there what you are looking for, so the more value you get from that site and, as such, the more that site deserves to be. as high as possible in Google. The user experience reported to the site is one of the criteria that have increased a lot in the Google algorithm in the last 2 years.
As case studies: look at the articles from searchengineland.com or the MOZ blog. You will see that ALL articles are like a wikipedia page – with many references to other resources. This makes the chance for a visitor to see other articles very high. Google sees this and will reward sites that do it well. In short, the more a website is optimized, the more visitors will spend more time there and the more Google will appreciate it. Use External Links, but no more than 2-3 per articl.e This is an SEO technique that I didn’t use at first, because it seemed to me that it didn’t make any sense. In fact, Google is trying to “understand” two things: • semantic relevance • relevance of the topic Simply put, Google tries to understand in addition to the words you use and the idea of the article.
Try to figure out what that article is about. Not being human, this can only be done with a certain degree of confidence, because Google does not really understand what is said in the articles. And here we have an opportunity to help him. By linking to sources with GREAT authority, in which Google trusts, we confirm that the subject addressed is the one related to those sources in which it already trusts. Practical advice If you want to write about a keyword, search it in Google trends. If it is a word with some volume, google will show you what is the main topic and what is the main search for that word. Do that incognito window in that search and you will see which are the most important sites on that topic. Then naturally insert in your article a link to them.
Distribute your pages / articles as much as possible VERY IMPORTANT: Don’t allocate all your resources (time and money) just to writing articles. Allocate some energy to their promotion. If you are just writing, or just promoting, it is as if you were loading a single dish. No matter how hard you try, it’s not effective. Until now, all the seo techniques we talked about were related to the optimization of our site. This technique is related to promoting the site and attracting links. Adica Link Building. I said at the beginning that it is better to have fewer articles than more. It is MUCH easier to distribute and attract links to fewer articles than to more. Let’s say you get 10 links with some effort. It is MUCH more efficient if you link all those links to a single article than if you have a link to 10 separate articles. It is exactly the same principle and technique seo as writing articles – I return to the example with the athlete who participates in the marathon. You are more likely to win with one well-trained athlete than with 10 poorly trained athletes.
Regarding getting links It’s not hard to get them, especially from the press. A well-known “secret” is that the vast majority of online publications make money from advertising. In essence, the more readers, the more money they make. And the more articles they have, the more readers they have. ESPECIALLY unique articles with good topics are not found everywhere. A good editor cannot write more than 6-8 good articles a day. I am not referring to articles of 300 words in which nothing is said. I mean OK articles, which you might like to read. For this reason, the press IN GENERAL takes articles from anyone DACA have contained valuable and unique.
Similarly, many blogs are willing to exchange content with each other. It’s not hard to get links if you invest a little time. The problem is that you will not get many good links. For this reason, the more you distribute those links between fewer destinations, the higher the value / destination. And because I touched on the topic of link building, I have to remind you of some important aspects. There are MANY completely nonsensical myths about link-building. There are also wrong practices. If you are interested in the topic, here is an article dedicated to the topic LinkBuilding.